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Who we are
NAIT’s Centre for Innovative Media is an applied research centre funded by the Natural Sciences and Engineering Research Council of Canada (NSERC).
The centre works with industry to integrate, develop, and test prototypes across media platforms to develop products for the commercial market.
What we do
The Centre for Innovative Media works closely with industrial partners to
- Develop and expand strategies for innovations in platform and content
- Develop prototypes, pilots, and proof-of-concept elements to improve product and market fit
- Develop a collaborative, cross-disciplinary community of practitioners across different media sectors
We focus on moving platform innovations along the Technology Readiness Level (TRL) scale. The TRL is a nine-level scale that categorizes the developmental state of an innovation as it moves from concept to commercialization. Typical projects will be in the TRL 2 to TRL 6 range.
Working with industry
NAIT’s applied research service model ensures all intellectual property developed in partnership with industry is exclusively retained by the industry partner.
As a recognized polytechnic institute, NAIT is approved to receive and manage research funds from several provincial and federal programs, reducing the cash commitment necessary from industry to engage in applied research projects. NAIT’s Office of Research and Innovation, working with the centre and industry partners, can help determine appropriate funding programs and assist in completing applications.
We work with other innovation service providers in Alberta, giving our industry partners a single point of contact and access to experienced project management that ties into the broader innovation network.
|Software||Web and internet|
|Mobile applications||Rich media|
|Online education and training||Digital screen|
|Radio, audio music||Social marketing|
|Film, video and TV||Augmented virtual reality|